A GIANT Trend in Information Marketing »

As you may or may not know, Darlene and I Write boatloads of copy for bigtime info-marketers. There’s something rumblin’ in the Info-Marketing world every serious marketer should know about…
* The MASSIVE shift towards Done-For-Them systems *
I’ll never forget my very first Dan Kennedy conference about five years ago. The first words out of his [...]

Best FREE Software On the Web for Marketers »

Who Doesn’t Like FREE Stuff? This month, I’m going to rattle off some COOL FREE Software that ANY marketer can put to great use:

Camstudio: the free alternative to Camtasia. Record all screen and audio activity on your computer and create video tutorials, video-based information products you can sell, a set of videos answering your most [...]

Why No Serious Direct Marketer Can Afford to Ignore Twitter »

Twitter is DUMB … at least that’s what I hear from most when they are first introduced to the “mass confusion” known as Twitter.
At first, most just don’t get it. “I don’t have any followers”… “I don’t know what to say”… “How can you carry on a conversation 140 characters at a time?” I felt [...]