Why No Serious Direct Marketer Can Afford to Ignore Twitter »
Twitter is DUMB … at least that’s what I hear from most when they are first introduced to the “mass confusion” known as Twitter.
At first, most just don’t get it. “I don’t have any followers”… “I don’t know what to say”… “How can you carry on a conversation 140 characters at a time?” I felt [...]
Strategy Session: Anatomy of a 60-Day Multimedia Conversion Sequence »
Recently Darlene wrote every piece of a multi-step campaign for a Top Glazer-Kennedy member in a certain niche. Since we aren’t at liberty to reveal the REAL niche, we’ll say it’s the “Body Dysmorphic Disorder’ niche (people who are addicted to plastic surgery). We think it would be instructive to show you the marketing funnel…
Darlene’s Campaign Idea of the Month: Secret Spy Glass »
There isn’t much that gives me greater joy than a client that asks me to think outside the box and come up with something totally new for a marketing campaign. This is exactly what I did recently for a clients annual event. Here’s what I put together for him…
The event: Annual event, members paying anywhere [...]
