Recently Darlene wrote every piece of a multi-step campaign for a Top Glazer-Kennedy member in a certain niche. Since we aren’t at liberty to reveal the REAL niche, we’ll say it’s the “Body Dysmorphic Disorder’ niche (people who are addicted to plastic surgery).

We think it would be instructive to show you the marketing funnel:

First, the prospect finds site via SEO or Adwords by keying the phrase “addicted to plastic surgery” (blog entries and articles are also created to increase search engine ranking). The site contains tabs with additional information related to the problem, as well as a video “interview” with an expert discussing solutions.
Step 1: Prospect opts-in to receive a Free 8-page report (sales letter) and audio CD revealing various available solutions to solve their plastic surgery addiction. Offer is come in for a free… …private consultation.

• Day 0    Mail Free Report Package #1

1. Red Shiny Envelope or one that will get noticed and opened.
2. Lift Letter #1 (light green paper)
3. Free Report (Full Color, booklet style)
4. Q&A Insert (white paper double sided)
5. Testimonial Insert

• Day 1 Email:  “Your Requested Free Report Is On The Way”

• Day 4 Email #1

• Day 8 Email #2

• Day 15 Free Report Package #2 Mailed

• Lift Letter #2 (light pink)

1. Free Report (Full Color, booklet style)
2. Q&A Insert (white paper double sided)
3. Testimonial Insert

• Day 16     Email #3
• Day 20     Email #4
• Day 22     Email #5
• Day 23     Postcard #1
• Day 25     Email #6
• Day 28     Email #7
• Day 33 Postcard #2
• Day 37     Email #8
• Day 42 Email #9
• Day 47 Postcard #3
• Day 51 Email #10

• Day 57     Free Report Package #3 Mailed

1. 6×8 Silver Shiny Envelope
2. Lift Letter #3 (light yellow paper)
3. Free Report (Full Color, booklet style)
4. Q&A Insert (white paper double sided)
5. Testimonial Insert

• Day 60     Email #11