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There just isn’t any excuse for boring copy. I can’t tell you how many times I have seen brilliant marketers start off strong with their copy in order to get the member or client, but then go into “autopilot-BORING mode” with their weekly or monthly mailings., emails, etc.
HUH? It makes me crazy! You need to be constantly working on new and fresh ways to grab your leads AND your current customer’s attention. Send out the same-looking stuff and you become predictable, guaranteeing they will get bored and file you in ol’ circular file (aka. the trash).
There really is no excuse for sending out boring pieces because there are literally an endless flow of ideas you just have to look around you for inspiration and clever mailing ideas that will make YOU stand out from all the other guys hitting up your prospects or clients. Check these out…
The “While You Were Out” Postcard.
It’s made to look like their assistant took a message from you reminding them that X deal ends on X date…or whatever the urgency is. I can honestly say this was a pain to design but it really did look like that pink While You Were Out Note…it would certainly get your attention from all the other boring mail!
Use attention getting, funny or striking pictures.
I’m telling you animals and these “fish-eye” lens photos are winners. I have used them in many campaigns for myself and my clients and they really stand out and demand response. Humor and cute stuff stands out!
Doodle it up!
Copydoodles or handwritten notes on the piece always draws the eye, but also try handwritten kid notes in crayon or put your sales letter on the back of a drawing by one of your children or grandchildren. This is classic Glazer-Kennedy. People won’t know quite what to think but I guarantee they’ll read your letter!
