The Robot That Fulfills DVDs & CDs on Demand $1.75 - No Minimum »
Last night I went into Tampa to attend an Internet Mastermind Meeting. Whenever I go to these meetings, I always try to walk away with at least one profitable marketing tip, strategy or technique.
(BTW…I found this group on www.Meetup.com . If you haven’t used Meetup, you’re missing out. Read more about how to use Meetup [...]
A GIANT Trend in Information Marketing »
As you may or may not know, Darlene and I Write boatloads of copy for bigtime info-marketers. There’s something rumblin’ in the Info-Marketing world every serious marketer should know about…
* The MASSIVE shift towards Done-For-Them systems *
I’ll never forget my very first Dan Kennedy conference about five years ago. The first words out of his [...]
Why Personalized URL’s (PURLs) Are So HOT – HOT – HOT!! »
Let’s say your name is Betty Jones and you own a Pet Store called Pet Paradise in Henderson, Nevada. You receive a postcard in the mail from one of your vendors about a new inventory control software program called “Pet Store Magic 2.0” they claim will cut your costs by 30%, saving you thousands of [...]
The Ultimate “Butts in Seats” 70-Day Pre and Post Event Marketing Sequence »
Let’s face it. Putting on live events is a pain in the butt! However, if marketed well and your room is filled from stage to door, it’s well worth the effort. I have had the pleasure of putting together online and offline marketing campaigns for many events, big and small and I have to tell [...]
3 Crucial Mistakes to Avoid When Launching Your Product »
Unless you’re not on any Internet Marketing guru’s email list, it’s hard to imagine that you haven’t bore witness to at least a few big product launches in the last few years online. One of the first was John Reese’s “Traffic Secrets” launch, the first product launch to break a million in the first 24 [...]
Google Video Ads: Prospects Watch Your 60-Second Pitch…And You Pay Nothing? »
Sure, you probably know about Adwords and Google search. Maybe you even know about the Google content network, where you can put text or banner ads on targeted niche websites, and you either pay by cost-per-click or cost-per-thousand views. Nothing new here. But did you know Google offers video banner ads on their content network? And here’s the best part – a prospect can watch up to a 60-second video commercial…and you don’t get charged unless they click-through…
Strategy Session: Anatomy of a 60-Day Multimedia Conversion Sequence »
Recently Darlene wrote every piece of a multi-step campaign for a Top Glazer-Kennedy member in a certain niche. Since we aren’t at liberty to reveal the REAL niche, we’ll say it’s the “Body Dysmorphic Disorder’ niche (people who are addicted to plastic surgery). We think it would be instructive to show you the marketing funnel…
Darlene’s Campaign Idea of the Month: Secret Spy Glass »
There isn’t much that gives me greater joy than a client that asks me to think outside the box and come up with something totally new for a marketing campaign. This is exactly what I did recently for a clients annual event. Here’s what I put together for him…
The event: Annual event, members paying anywhere [...]
