Why Personalized URL’s (PURLs) Are So HOT – HOT – HOT!! »
Let’s say your name is Betty Jones and you own a Pet Store called Pet Paradise in Henderson, Nevada. You receive a postcard in the mail from one of your vendors about a new inventory control software program called “Pet Store Magic 2.0” they claim will cut your costs by 30%, saving you thousands of [...]
Why No Serious Direct Marketer Can Afford to Ignore Twitter »
Twitter is DUMB … at least that’s what I hear from most when they are first introduced to the “mass confusion” known as Twitter.
At first, most just don’t get it. “I don’t have any followers”… “I don’t know what to say”… “How can you carry on a conversation 140 characters at a time?” I felt [...]
3 Crucial Mistakes to Avoid When Launching Your Product »
Unless you’re not on any Internet Marketing guru’s email list, it’s hard to imagine that you haven’t bore witness to at least a few big product launches in the last few years online. One of the first was John Reese’s “Traffic Secrets” launch, the first product launch to break a million in the first 24 [...]
Google Video Ads: Prospects Watch Your 60-Second Pitch…And You Pay Nothing? »
Sure, you probably know about Adwords and Google search. Maybe you even know about the Google content network, where you can put text or banner ads on targeted niche websites, and you either pay by cost-per-click or cost-per-thousand views. Nothing new here. But did you know Google offers video banner ads on their content network? And here’s the best part – a prospect can watch up to a 60-second video commercial…and you don’t get charged unless they click-through…
