Why Personalized URL’s (PURLs) Are So HOT – HOT – HOT!! »
Let’s say your name is Betty Jones and you own a Pet Store called Pet Paradise in Henderson, Nevada. You receive a postcard in the mail from one of your vendors about a new inventory control software program called “Pet Store Magic 2.0” they claim will cut your costs by 30%, saving you thousands of [...]
How To Spice Up Boring Direct Mail Sales Letters »
There just isn’t any excuse for boring copy. I can’t tell you how many times I have seen brilliant marketers start off strong with their copy in order to get the member or client, but then go into “autopilot-BORING mode” with their weekly or monthly mailings., emails, etc.
HUH? It makes me crazy! You need to [...]
Strategy Session: Anatomy of a 60-Day Multimedia Conversion Sequence »
Recently Darlene wrote every piece of a multi-step campaign for a Top Glazer-Kennedy member in a certain niche. Since we aren’t at liberty to reveal the REAL niche, we’ll say it’s the “Body Dysmorphic Disorder’ niche (people who are addicted to plastic surgery). We think it would be instructive to show you the marketing funnel…
Darlene’s Campaign Idea of the Month: Secret Spy Glass »
There isn’t much that gives me greater joy than a client that asks me to think outside the box and come up with something totally new for a marketing campaign. This is exactly what I did recently for a clients annual event. Here’s what I put together for him…
The event: Annual event, members paying anywhere [...]
The Writer Formerly Known As Bill Glazer’s Apprentice: »
Many of you have asked me about the time I spent as Bill Glazer’s copywriting apprentice. Personally, I think you want to know some sort of inside scoop on Mr. Outrageous Advertising… sorry…I got nuthin’…lips are sealed. Seriously, working for, and with, Bill was one of the greatest opportunities I have ever experienced…
