How To Use Twitter and MeetUp.com Together To Create Lasting Friendships and Powerful Business Relationships »
My family and I moved from Southern Indiana to the Tampa, FL area just a few months ago. As “strangers in a strange land”, in just a moment I’ll share with you how using Twitter and MeetUp.com together has helped us quickly develop (what I hope to be) lasting friendships and powerful business relationships…
Google Video Ads: Prospects Watch Your 60-Second Pitch…And You Pay Nothing? »
Sure, you probably know about Adwords and Google search. Maybe you even know about the Google content network, where you can put text or banner ads on targeted niche websites, and you either pay by cost-per-click or cost-per-thousand views. Nothing new here. But did you know Google offers video banner ads on their content network? And here’s the best part – a prospect can watch up to a 60-second video commercial…and you don’t get charged unless they click-through…
Strategy Session: Anatomy of a 60-Day Multimedia Conversion Sequence »
Recently Darlene wrote every piece of a multi-step campaign for a Top Glazer-Kennedy member in a certain niche. Since we aren’t at liberty to reveal the REAL niche, we’ll say it’s the “Body Dysmorphic Disorder’ niche (people who are addicted to plastic surgery). We think it would be instructive to show you the marketing funnel…
Darlene’s Campaign Idea of the Month: Secret Spy Glass »
There isn’t much that gives me greater joy than a client that asks me to think outside the box and come up with something totally new for a marketing campaign. This is exactly what I did recently for a clients annual event. Here’s what I put together for him…
The event: Annual event, members paying anywhere [...]
How To Add a “Ripped from the Headlines” Graphic to Your Sales Letters »
Want to add a “ripped from the headlines” graphic like this to an online or offline sales letter? With SnagIt you can take a ‘snapshot’ of anything you see on your computer (kind of like a screen print), and then add attention-getting graphics in seconds.
How to Save TONS of Time & Frustration with Roboform (Video) »
I spend WAY too much time on my computer. And I have a feeling I’m not alone (all the bleary-eyed geeks gimme an AMEN!) So I give props to ANY application that makes my life easier and helps me get things done faster…
The Writer Formerly Known As Bill Glazer’s Apprentice: »
Many of you have asked me about the time I spent as Bill Glazer’s copywriting apprentice. Personally, I think you want to know some sort of inside scoop on Mr. Outrageous Advertising… sorry…I got nuthin’…lips are sealed. Seriously, working for, and with, Bill was one of the greatest opportunities I have ever experienced…
